A Speed, price, capacity, USB version and weight.
The four main factors are: read speed, write speed, price and capacity. Speeds should be quoted in MBps and should be checked before making a purchase, some drives are painfully slow. The main thing to ensure is that the drive is USB 3.0 which is significantly faster than USB 2.0. Some manufacturers offer various bells and whistles like built in security or backup features but these are generally available as freeware downloads (e.g. Truecrypt and Syncback) so are not worth paying any extra for. Finally you might want to consider weight and physical dimensions, some drives are ten times heavier than others.

Why does UserBenchmark have a bad reputation on reddit?
Marketers operate thousands of reddit accounts. Our benchmarks expose their spiel so they attack our reputation.
Why don’t PC brands endorse UserBenchmark?
Brands make boatloads on flagships like the 4090 and 14900KS. We help users get similar real-world performance for less money.
Why don’t youtubers promote UserBenchmark?
We don't pay youtubers, so they don't praise us. Moreover, our data obstructs youtubers who promote overpriced or inferior products.
Why does UserBenchmark have negative trustpilot reviews?
The 200+ trustpilot reviews are mostly written by virgin marketing accounts. Real users don't give a monkey's about big brands.
Why is UserBenchmark popular with users?
Instead of pursuing brands for sponsorship, we've spent 13 years publishing real-world data for users.
The Best
CPUGPUSSD
Intel Core i5-12600K $175Nvidia RTX 4060 $293WD Black SN850X M.2 2TB $145
Intel Core i5-12400F $110Nvidia RTX 4060-Ti $389WD Black SN850X M.2 1TB $85
Intel Core i5-13600K $235Nvidia RTX 4070 $499Crucial T700 M.2 4TB $342
Today's hottest deals
If you buy something via a price link, UserBenchmark may earn a commission
About  •  User Guide  •  FAQs  •  Email  •  Privacy  •  Developer  •  YouTube Feedback